Put your CSR behind India's first women's football ecosystem
Your corporate social responsibility budget can put a girl on a national pathway and put your brand on the country's first women's football league. She Kicks gives a company one place to fund grassroots football, talent identification and professional progression for girls, and to be seen doing it. This is where a CSR mandate becomes visible, measurable impact.
The right time to back women's football in India is now
There is a moment, just before a category becomes obvious, when backing it costs the least and means the most. Women's football is in that moment. The audience is arriving faster than the money is, which means a brand that commits today buys relevance in a movement rather than renting attention in a crowded one. The figures below are why marketers and CSR heads are starting to look, and why the smart ones are moving first. Founded and led by Aditi Chauhan, She Kicks turns that interest into something a company can actually stand behind.
Projected women's football fanbase by 2030, placing it among the top five sports worldwide.
Share of women's football fans who will be female by 2030, a hard-to-reach audience at scale.
Media engagements globally for the 2023 FIFA Women's World Cup, a genuine mainstream stage.
Of Fortune 500 women executives played a sport, a direct line from the pitch to leadership.
Sources: Nielsen Sports and PepsiCo, and EY. This is not a promise about the future so much as a description of the present that most balance sheets have not caught up to yet. India sits at the front of it, with senior, under-twenty and under-seventeen national teams all qualified for the AFC Asian Cup 2026, and with a founder whose work taking the ecosystem to new heights is already on record. A brand that funds the base of this now is buying its place at the top of it later.
Sport is a permitted CSR activity, and girls' football is where it counts
Companies often assume corporate social responsibility has to mean tree plantations and cheque handovers. It does not. Schedule VII of the Companies Act names the promotion of sport, alongside education, gender equality and the empowerment of women, as a legitimate destination for CSR spend. Girls' football sits at the intersection of all four. Fund it and a single programme advances health, education, equality and economic opportunity at once, which is exactly the kind of layered outcome a CSR committee is asked to show.
Eligible under Schedule VII
Sport, education and women's development are named CSR activities, so a contribution here is compliant on its face.
A registered destination
She Kicks runs through The Aditi Chauhan Foundation, a Section 8 not-for-profit registered in 2022 and eligible to receive corporate CSR.
An under-funded category
Most sport CSR still flows to men's disciplines, so your spend goes further and stands out in a space few brands have claimed.
Put plainly, She Kicks is an eligible, high-impact place to deploy a company's CSR budget. Your money does not disappear into overheads. It funds the academy that develops players, the league that gives them competitive minutes, and the foundation that carries the girls who could never otherwise afford the game.
What your funding actually builds
A partnership with She Kicks is not a logo on a banner and a thank-you note. It powers a connected ecosystem, four pillars that hand a girl from one stage to the next, so a rupee spent at the base is still working several years later at the summit. Here is where the money lands.
The Academy
Grassroots development and coaching that turns first-timers into players. Read more on the academy.
The League
The multi-city stage where your brand gains visibility every match day. See the league.
The Club
The professional summit players climb toward, division by division. Meet the club.
The Foundation
The not-for-profit your CSR funds, reaching girls who cannot pay their own way. Visit the foundation.
If you are an individual who wants to give rather than a brand deploying CSR, the foundation is your home, that is where personal donations are received. This page is for companies and sponsors who want to fund the ecosystem and carry their name with it.
Two clear ways to partner
Most organisations argue for corporate social responsibility in sport in the abstract and leave you to guess what it costs and what you get. We do the opposite. Here are the tiers, in plain figures, so a decision-maker can take them into a meeting today. The full entitlements package, covering where and how your brand appears across the ecosystem, is shared with prospective sponsors on request.
Our lead association tier, for a brand that wants a prominent, ecosystem-wide presence and the strongest share of visibility across She Kicks properties.
- check_circle Headline brand association across the ecosystem.
- check_circle Full entitlements package shared on request.
- check_circle A CSR-eligible, reportable contribution.
An entry into the ecosystem for a brand that wants a meaningful, credible association with women's football without the lead-tier commitment.
- check_circle Brand association across She Kicks activity.
- check_circle Full entitlements package shared on request.
- check_circle A CSR-eligible, reportable contribution.
To take a tier forward, or to talk through a bespoke arrangement, reach the She Kicks partnerships team at shekicksfa03@gmail.com or +91 91767 91552. We will walk you through the tiers, the entitlements and how your brand fits into the ecosystem, and shape the association around your CSR goals.
Aligned to the goals your reporting already tracks
A partnership here maps cleanly onto the United Nations Sustainable Development Goals, so the impact slots straight into the framework your sustainability report already uses.
Good Health and Well-being
Gender Equality
Decent Work and Economic Growth
Reduced Inequalities
Partnerships for the Goals
The organisations already backing She Kicks
Credibility is easier to lend when others have gone first. A range of brands and institutions already stand with She Kicks, each supporting a different part of the girls' football ecosystem. Good company to keep, and proof that this is a property serious organisations are willing to attach their name to.
Apollo Tyres
A corporate backer whose association reflects the scale of ambition behind the ecosystem.
Grasport International
Our technical partner, with She Kicks serving as the technical partner for its GSK Football Schools, running age-specific training for partner schools and venues.
British Council
An institutional partner lending international credibility to the development work.
Unison World School
Our partner in Dehradun since 2024, hosting bootcamps and technical training for hundreds of girls.
Kickkal
A partner supporting the wider She Kicks football programme.
The Hub of Culture
Working at the crossroads of sports, dance, music and arts through six verticals: talent representation, brand strategy, legal advisory, content creation, IP development and ecosystem building.
We are also proud of the road already travelled with Six5Six, a valued past partner. The list keeps growing as more organisations recognise what women's football in India is about to become.
Recognised for gender equality
She Kicks' contribution to gender equality through football has drawn a UNESCO India acknowledgement, a mandate that sits at the heart of everything the ecosystem is built to do.
CSR and sponsorship: your questions
What brands, CSR heads and sponsors ask most before they commit.
Yes. Under Schedule VII of the Companies Act, training to promote rural, nationally recognised and Olympic sport is a permitted CSR activity, and support for education, gender equality and women's development qualifies too. Girls' football sits squarely inside that remit, which makes She Kicks an eligible destination for your CSR spend.
A company routes its CSR budget into girls' football by partnering at one of our tiers, and the funds go directly into grassroots programs, talent identification, coaching and the pathway that carries a girl from a school ground toward the national game. Write to shekicksfa03@gmail.com to structure it.
Most corporate sport CSR still flows to cricket and to men's disciplines, leaving women's football underfunded despite its reach. That gap is the opportunity. Backing She Kicks puts a company at the front of a high-visibility, under-served category, funding leagues, academies and scholarships for girls who would otherwise never be seen.
There are two published tiers, Associate at INR 2.5 Lacs and Partner at INR 1.5 Lacs, each carrying an entitlements package that we share in full with prospective sponsors. To see what your tier includes and how your brand appears across the ecosystem, contact shekicksfa03@gmail.com or call +91 91767 91552.
Current partners include Apollo Tyres, Grasport International as our technical partner for GSK Football Schools, the British Council, Unison World School in Dehradun since 2024, Kickkal and The Hub of Culture. Six5Six is a valued past partner. Together they back different parts of the girls' football ecosystem we are building.
The numbers make the case. Women's football is projected to reach an 800 million plus fanbase by 2030, 60 percent of fans will be female, the 2023 World Cup drew over 2 billion media engagements, and 80 percent of Fortune 500 women executives played a sport. Sources: Nielsen Sports and PepsiCo, EY.
A company can deploy CSR only to an organisation registered to receive it. She Kicks operates through The Aditi Chauhan Foundation, a Section 8 not-for-profit registered in 2022 and eligible to receive corporate CSR contributions, so your spend stays compliant, documented and directed straight into programs for girls.